Diving deeper into “Google Analytics”!

Last October, I completed the “Digital Analytics Fundamentals” course provided  by Analytics Academy “for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement”. This course was mainly centered around website management.

To understand and learn more how to collect data, configure, process and get/customize reports through a Google Analytics account across a variety of devices and digital environments, including websites, mobile applications,  game consoles, ticket kiosks or appliances, I enrolled in the new Analytics Academy course (March 11 – March 27, 2014).

Today, I’ve successfully passed the final assessment of the course!

Quite informative and useful to better understand how customers find and interact with our websites, apps or other devices.